Can You Believe It's H&M?

I am simply amazed how high street brands (like H&M, Zara, etc…) more and more take down the boundaries between them and the more luxurious brands. As a matter of fact, season after season, these brands manage to create in their collections nearly the same effect than the more expensive brands, while proposing precise and stylish models. Of course, the customer must settle for a lesser quality, but let’s face it, in our times where fashion moves so fast and where each season new trends are rocking the fashion world, is it THAT important to have clothes which last for years???

Obviously, I am not talking about basics of the wardrobes which we like to carry around for years….

I came across H&M’s collection for this spring/summer and was quite amazed by its content and seduced by many of its pieces.

Take a look and judge for yourself on my personal selection... Can you believe it's H&M?