Think About....

Take a look at an interesting project conceived by the agency Ogilvy & Mather Bangalore for the New Ark Mission in India. These posters below were created to encourage people in donating their used clothes to the poorer and in need.

In order to communicate that message, “The Winter Collection” represents children dressed in waste, raising the spectator’s consciousness about the level of poverty many face in parts of the world, while at the same time pointing to the fact that clothes might already be of some help. Moreover, these posters also convey the message that what is considered used and uninteresting for us could represent much more for others in need.

I found the concept really interesting and moreover extremely touching and catching…