The top high street brand has offered itself the services of supermodel Gisele Bundchen to feature in its new spring/summer campaign!
Shot by Daniel Jackson and styled by George Cortina, the new collection carries a very boho vibe, just what we are looking for for spring! Floral skirts and dresses, fluid jumpsuits, white flare jeans, loose peach top and strappy sandals for a 70's inspired look!
In other words, in H&M, it will be a very layed-back and effortless cool season, welcoming the warmth and sun with great "joie de vivre"! I just love this ad campaign which communicates well the light spirit of spring!!
Also, with a beautiful muse as Gisele Bundchen, how not to love the collection?!?!
And, for once, to be tempted isn't sooooo bad as we aren't in to ruin ourselves!!!
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