Tuesday, 21 June 2011

Versace For H&M!

The list of top designers to lend their creative talent to the Swedish high street brand is growing as it is Versace's time to come up with a capsule collection for H&M.

"I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience," Donatella Versace said this morning. "The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere."

The news marks a shift in Donatella's way of thinking as in 2008 she stated that a hight street diffusion line wasn't in the Versace's spirit. In that context, she said the following to the New York Magazine: "I respect everyone who does it. But the reason I didn't do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand,".

We are very happy Donatella Versace changed her mind and we cannot wait to see the collection hitting the stores on November 17th!

Here is a short film on the announcement of the line!

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